Tay Allyn Mass Text video could make her the next Rebecca Black

But 'a new breed of Pop that's like Ke$ha without the sex, and Gaga without the avant garde' has the ring of a comedy project or viral marketing stunt

US teenager Rebecca Black's Friday so-bad-it's-still-bad video made her a laughing stock in 2011, until it went viral. 55m YouTube views later, Black has arguably had the last laugh.

Now a singer named Tay Allyn is seemingly trying to repeat the feat with a song and video called Mass Text. But is she for real?
Published on YouTube last night, the song takes the formula that made Friday and runs with it, complete with an oh-so-2013 "Why didn't I get your mass-text? I'm in your contacts!" hookline. It is, frankly, horrifying.